TAMILNADU : LANGUAGES AND DIALECTS

  Languages of Tamilnadu Tamil is the official language of Tamil Nadu state and one of the 18 languages mentioned in the eighth schedule of the Indian constitution. Tamil is one of the classical languages of the world, with a rich heritage of literature. It is the most widely spoken language in Tamil Nadu. Besides … Read more

TAMILNADU : MAIN CENTRES FOR HANDICRAFTS

  Tamilnadu has a rich history of culture and tradition that has evolved over centuries. Perhaps the most profused flowering of the Tamil culture is in the handicrafts of Tamilnadu. Flights of fancy are tempered by tradition. Imagination and creativity find expression in the skill of loving, caring, disciplined hands. The crafts of Tamilnadu speak … Read more

TAMILNADU : TRANSPORT

  Tamil Nadu has a well established transportation system that connects all parts of the state. This is partly responsible for the investment in the state. Though the present transportation system is substantial, it needs to be developed further to keep pace with the rapid increase in use. The whole transportation system of Tamilnadu can … Read more

TAMILNADU : RELIEF AND STRUCTURE

  In Tamilnadu, coastal regions, are represented by many geomorphological features such as alluvial plains, cheniers, paleolagoonal plain and strandlines, coastal sand dunes, beaches, beach ridge and ridge plain, sand dune, sandy bar, mudflat etc. identified by many workers. Coastal geomorphology of the study area is represented by the depositional features like beaches, sand dune, … Read more

TAMILNADU : GEOGRAPHICAL LOCATION

  The Indian state of Tamil Nadu is located in the Northern hemisphere in the hot zone between 8° and 13° N. latitude and between 78° and 80° E. longitude. In the north, the state is surrounded by the states of Karnataka and Andhra Pradesh and Kerala is situated in the west of it. Geographically, … Read more

TAMILNADU : ENERGY RESOURCES

  Energy security and environmental Sustainability are vital to our future. Energy security is very important for economic growth.  Renewable energy sources are essential in view of the depleting nature of conventional energy resources.  Electricity is a critical infrastructure for sustainable growth of economy. Power development is an important input for the States Industrial, Commercial and … Read more

Decision-Making: concept, process and techniques

  Decision making is an essential part of planning. Decision making and problem solving are used in all management functions, although usually they are considered a part of the planning phase. A discussion of the origins of management science leads into one on modeling, the five-step process of management science, and the process of engineering … Read more

MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more

MARKETING MIX  

  Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are to be combined or mixed … Read more

WEALTH MAXIMIZATION

      Concept:     Wealth maximization is the concept of increasing the value of a business in order to increase the value of the shares held by stockholders. The concept requires a company’s management team to continually search for the highest possible returns on funds invested in the business, while mitigating any associated … Read more