MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more

Determinants and Nature of Indian Politics, Election and Voting Behavior, Coalition Governments.

Determinants and Nature of Indian Politics In a multilingual,multi cultural democratic set up like India,voting behaviour is dictated by a plethora of complex issues.From time and again it has been proved that political parties in India can not rely upon any particular factor to win the trust and confidence of the voters.Such is the complex … Read more

Decision-Making: concept, process and techniques

  Decision making is an essential part of planning. Decision making and problem solving are used in all management functions, although usually they are considered a part of the planning phase. A discussion of the origins of management science leads into one on modeling, the five-step process of management science, and the process of engineering … Read more

Administrative Setup and Administrative Culture in Rajasthan.

Within a state there is generally a four-tier structure of ad- ministration – division, district, taluka/tehsil/block, and village. The district has been so far the most important unit of administration. Some of the states have introduced the system of Panchayati Raj, generally a three-tier structure of local self- government in rural areas at the vil- … Read more

Appraisal System

  Performance appraisal is a vital tool to measure the frameworks set by any organization to its employees. It is utilized to track individual contribution and performance against organizational goals and to identify individual strengths and opportunities for future improvements and assessed whether organizational goals are achievedor serves as basis for the company’s future planning … Read more

Tamil Nadu Trade and Commarce

Tamil Nadu Trade and Commarce Gross state domestic product of Tamilnadu grow at a CAGR of 11.68% between 2004-5 and 2015 -16, riching US dollar 175.33 billion in 2015-16. Per capita gsdp of Tamilnadu is US dollar 2430.54( at current prices) is nearly 1.75 times higher than the national average of US dollar 1389.6. According … Read more

Planned Development in Tamilnadu

Planned Development in Tamilnadu Planned development means an overlay zoning district created to encourage creativity and imagination in the planning and development or redevelopment of large tracts of land for various uses and activities associated with a planned community under one master plan that may include a mix of land use types at different levels … Read more

Agriculture of Tamilnadu

Agriculture of Tamilnadu Introduction Agriculture is socially, economically and culturally entwined with the lives of people of Tamil Nadu. Agriculture cannot be easily dispensed with as it is the key component of economic growth and development. Agriculture is undergoing perceptible changes as it gets transformed from a traditional to modern economy which is an important step towards economic … Read more

WEALTH MAXIMIZATION

      Concept:     Wealth maximization is the concept of increasing the value of a business in order to increase the value of the shares held by stockholders. The concept requires a company’s management team to continually search for the highest possible returns on funds invested in the business, while mitigating any associated … Read more