Management and Administration

 MARKETING MIX     Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are … Read more

 MARKETING MANAGEMENT   Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   … Read more

 FUNCTIONS OF MANAGEMENT – DECISION MAKING   Concept and meaning   Decision making is the process of identifying and selecting a course of action to solve a specific problem.   Decision making involves the selection of a course of action from among two or more possible alternatives in order to arrive at a … Read more

 PDCA Cycle Plan, Do, Check, Act (PDCA)  is a well-known and respected approach to helping teams plan and implement a solution to a problem, often testing it on a micro scale and reviewing the results before agreeing how to proceed. PDCA encourages an engaged, problem-solving workforce – the method is not limited to … Read more

 FUNCTIONS OF MANAGEMENT- DIRECTION (Communication,Supervision,Motivation,Leadership)       Directing is concerned with instructing, guiding, supervising and inspiring people in the organisation to achieve its objectives. It is the process of telling people what to do and seeing that they do it in the best possible manner.   Elements in Directing: The four essential … Read more

 SOURCE OF FINANCE     Sources of finance are the most explored area especially for the entrepreneurs about to start a new business. It is perhaps the toughest part of all the efforts. There are various sources of finance classified based on time period, ownership and control, and source of generation of finance. … Read more

 BEHAVIOR   MEETING LIFE CHALLENGES : STRESS   Stress: – The pattern of responses an organism makes to stimulus event that disturbs the equilibrium and exceeds a person’s ability to cope.   NATURE OF STRESS   Stress is not a factor that resides in the individual or the environment, instead it is embedded … Read more

 RESPONSIBILITY ACCOUNTING   Responsibility accounting is a management control system based on the principles of delegating and locating responsibility. The authority is delegated on responsibility centre and accounting for the responsibility centre. Responsibility accounting is a system under which managers are given decisions making authority and responsibility for each activity occurring within a … Read more

 AUDITING   Auditing is the on-site verification activity, such as inspection or examination, of a process or quality system, to ensure compliance to requirements. An audit can apply to an entire organization or might be specific to a function, process, or production step.    Meaning of Auditing:   Auditing is an examination … Read more

 SOCIAL AUDIT     “Social auditing is defined as a systematic attempt to identify, analyse, measure (if possible), evaluate, and monitor the effect of an organisation’s operations on society (that is, specific social groups) and on the public well-being.”   Social audit as a term was used as far back as the 1950s. … Read more