MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more

Minerals and Energy Resources : Distribution and utility of [a] metallic minerals (ion ore, copper, bauxite, manganese)

  Mineral is a naturally occurring, homogeneous inorganic solid substance having a definite chemical composition and characteristic crystalline structure, color, and hardness Minerals are valuable natural resources that are finite and non-renewable. The history of mineral extraction in India dates back to the days of the Harappan civilization. The wide availability of minerals in the … Read more

Determinants and Nature of Indian Politics, Election and Voting Behavior, Coalition Governments.

Determinants and Nature of Indian Politics In a multilingual,multi cultural democratic set up like India,voting behaviour is dictated by a plethora of complex issues.From time and again it has been proved that political parties in India can not rely upon any particular factor to win the trust and confidence of the voters.Such is the complex … Read more